When listing your property, your first thoughts are probably about price. What price will get people looking and viewing but still give you a healthy profit?
However, try turning things around. Instead of focusing on how to attract a tenant, focus instead on how to find one. Effective marketing strategies put you in charge of securing a tenant, and it pays to be proactive.
Here's how to succeed in real estate marketing in Coachella Valley.
Listing Exposure Techniques: Think Locally
People searching for properties in Coachella Valley are likely to use geographic terms in their search. If you currently use SEO for your property listing, use plenty of location-based keywords.
That should include more than the neighborhood's name; it should cover location-specific information like parks and schools. If you have a business listing for your property company, it's also worth adding your profile to Google My Business.
Real Estate Advertising on Social Media
While people still rely on property listings when searching for a home, they increasingly source information from other avenues, like social media.
Consider posting pictures and videos of your property on places like Instagram, Facebook, TikTok, and X. If you don't have a high follower count, you can use ads.
You could even post your property ad on LinkedIn, which may be helpful if you are targeting the professional rental market.
Form Partnerships With Local Businesses
Networking is essential for any business marketing and can be equally valuable in real estate.
Local business owners, influencers, and community leaders can all offer valuable connections. Marketing your property in this way could help you secure a buyer or tenant.
Talk to local organizations and institutions about featuring your property in a newsletter. Consider proposing cross-promotions for business owners. The latter can often be a win-win scenario.
Host an Open House Event
Open houses offer buyers a chance to inspect your property closer. Use social or local media ads to inform people about the time and date.
If your demographic includes people likely to be out of state and relocating, consider offering a virtual event instead. A virtual walk-through of the property can attract buyers and is easy to set up.
Set aside time at the event to answer as many questions as possible from prospective buyers.
Entice Buyers With a Free Guide
Whether you are running paid ads or promoting your property online, it's always helpful to provide an incentive. A freebie in exchange for an email address gives you further opportunities to contact a potential buyer or tenant.
A guide to the local area, listing something or value like the best schools or restaurants, is easy to put together and will attract the right target audience.
Real Estate Marketing Strategies for Your Next Property
Don't ignore the power of promotion. These effective marketing strategies can help you secure a high-quality tenant faster and retain a high rent rate.
At PMI Coachella Valley, we combine our experienced team with state-of-the-art technology to create winning real estate marketing campaigns. Discover more about how we can help you here.
